Just Finish the Bridge

Sometimes you need build a bridge, othertimes you just need a few planks. 

I love using this image when talking with customers, because most of them are so close. 

They don't need an overhaul of how they communicate their thing, but replacing and/or adding in a few areas can really make all the different. 

And at the very least, they won't leave you tripping and falling off the bridge 💀